content driven
hospitality
"We see hospitality not just as lodging, but as a generator of media assets that fuel
Tourism, investment & culture."
Content-Driven Hospitality
Our vision is transform Hokkaido’s vacant houses and cabins into creative residencies where stays are not just consumed, but documented and broadcast. Much like Creator Cabins in Texas or YouTube Space residencies worldwide, every night booked also produces digital assets — TikTok clips, Instagram reels, YouTube shorts — that circulate globally. In an era where content is marketing, “stay-to-create” ensures each guest becomes a co-publisher, amplifying the overall brand in real time. The unique proposition here: the property itself doubles as a distribution channel, making each square meter a media asset.
"So, the content isn’t just branding collateral — it’s marketing for local businesses, sales funnels for investors, recruitment hooks, licensing assets, and a feedback loop for demand forecasting."
Investor Storytelling
Video and photo content can be reframed as investment teasers, showing real properties, potential yields, and lifestyle context.This matters because Gen Z and Millennial investors consume investment ideas via mobile feeds (Robinhood, Webull, and fractional real estate apps). Short-form video is their dealflow.
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